Montana’s Thömus Bike Shop Hosts World Reveal

Overview:

Imagine having an electric bike with components designed and built by the same company that makes motors for NASA’s Mars missions

Swiss high-end bicycle manufacturer Thömus hosted an international unveiling event at its new store on Montana Ave on Thursday evening. A sizeable crowd of invited guests from the world of cycling, local businesses, media, the odd celebrity or two, and even the Swiss Ambassador, gathered at the 1314 Montana Ave store for cocktails, canapés and the unveiling of the Swissrider, a lightweight electric bicycle that’s only 25 years old pounds, making it the lightest e-bike currently on the market.

Swiss precision engineering is already legendary with its history of extremely high-quality wristwatches. What makes this bike special is that Maxon – the same Swiss company that has been making the electric motors used by NASA for over 30 years, including the Mars Perseverance Rover and Ingenuity Helicopter, along with the InSight Lander – designed and produced the motor for it new range of electric bikes. Pretty impressive stuff. No wonder, then, that these bikes start at around $6,000 and each is built on-site specifically for the customer’s needs.

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