KCCI launches Hunger Free Holidays fundraiser for the Food Bank of Iowa

KCCI is helping people in Iowa facing food insecurity through its month-long Hunger Free Holidays fundraiser with an all-day telethon on Giving Tuesday, November 29. More than 300,000 Iowans – a third of them children – do not have enough to eat. For the past six months, the Food Bank of Iowa and its partners in 55 counties have continued to serve food to a record number of people seeking assistance — more than 150,000 individuals and 52,000 households each month. KCCI will leverage the full breadth of its market-leading broadcast and digital awareness properties. The campaign will consist of on-air and digital public service announcements, newscasts, articles on KCCI.com and social media posts. Viewers can donate online, by phone, and by SMS. More people are in need, groceries cost more, and USDA and retail donations to the food bank have declined. The Food Bank of Iowa has spent 650% more on groceries so far this year than in 2021. A $10 donation to the Food Bank of Iowa can feed one adult for a week.” KCCI is proud to use our platforms to help feed our neighbors. We have all experienced rising food costs over the past year. Bringing the community together to help those most vulnerable is part of our mission as Iowa’s News Leader,” said KCCI President and General Manager Brian Sather. “For our neighbors who are facing food insecurity, the holidays can be isolating,” says Michelle Book, CEO of the Food Bank of Iowa, “We all need to eat, and we deserve to do so without fear, especially our children. We appreciate the continued partnership with KCCI and the support of its generous bystander, the hard-working Iowans, seniors with steady income and helping others who just can’t make ends meet.”This is the third year for KCCI’s Hunger Free Holidays fundraiser. In 2021, KCCI raised more than $520,000 for the Food Bank of Iowa on Giving Tuesday, and those donations provided 1.3 million meals for people in Iowa affected by food insecurity. The Hunger Free Holidays campaign raised more than $2.3 million in December.

KCCI is helping Iowans facing food insecurity through its month-long Hunger Free Holidays fundraiser with an all-day telethon on Giving Tuesday, November 29.

Historic inflation and rising food, fuel, and utility costs continue to impact families in Central Iowa. More than 300,000 Iowans – a third of them children – do not have enough to eat. For the past six months, the Food Bank of Iowa and its partners in 55 counties have continued to provide food to a record number of people in need — more than 150,000 individuals and 52,000 households each month.

KCCI will leverage the full range of its market-leading broadcast and digital offerings to raise awareness. The campaign will consist of on-air and digital public service announcements, newscasts, articles on KCCI.com and social media posts. Viewers can donate online, by phone, and by SMS.

More people are in need, groceries cost more, and USDA and retail donations to the food bank have declined. The Food Bank of Iowa has had to spend 650% more on groceries so far this year than it did in 2021.

A $10 donation to the Food Bank of Iowa can feed one adult for a week.

“KCCI is proud to use our platforms to feed our neighbors. We have all experienced rising food costs over the last year. Bringing the community together to help those most vulnerable is part of our mission as Iowa’s News Leader,” said KCCI President and CEO Brian Sather.

“For our neighbors who are facing food insecurity, the holidays can be isolating,” says Michelle Book, CEO of the Food Bank of Iowa. “We all need to eat and we deserve to do so without fear, especially our children. We appreciate the continued partnership with KCCI and the support of its generous viewers who are helping hard-working Iowans, seniors on a steady income and others who just can’t make ends meet.”

This is the third year for KCCI’s Hunger Free Holidays fundraiser. In 2021, KCCI raised more than $520,000 for the Food Bank of Iowa on Giving Tuesday, and those donations provided 1.3 million meals for people in Iowa affected by food insecurity. The Hunger Free Holidays campaign raised more than $2.3 million in December.

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